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> Dropbox: ''It Just Works''

商品編號: 9-811-065
出版日期: 2011/01/19
作者姓名:
Eisenmann, Thomas R.;Pao, Michael;Barley, Lauren
商品類別: Entrepreneurship
商品規格: 22p

再版日期: 2014/10/24
地域:
產業:
個案年度: 2006 -  2011

 


商品敘述:

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox''s history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.


涵蓋領域:

Business models;Growth strategy;Lean business model;Minimum viable product;Start-ups


相關資料:

, (9-813-007), 13p, by Thomas R. Eisenmann